Coupon Now Redeemable for Buy One, Get One BUTTERY JACK™
Burgers Nationwide
SAN DIEGO--(BUSINESS WIRE)--Mar. 25, 2015--
A legendary burger deserves a legendary coupon. Jack in the Box® today
celebrated its new BUTTERY JACK™ burgers in a BIG WAY, by achieving the
GUINNESS WORLD RECORDS™ title and setting the record for the Largest
coupon. Measured at a staggering 80 feet tall by 25 feet wide, the
world’s Largest coupon was first redeemed for a buy one, get one free
(BOGO) Buttery Jack burger by Jack himself, along with members of the
Los Angeles community, at Jack in the Box’s Hollywood restaurant.
Fast food icon Jack, of Jack in the Box, makes a rare public appearance to celebrate capturing the Guinness World Records title for the world's Largest coupon. Fans can get their own Buttery Jack burgers at their local Jack in the Box by sharing shots of the #WorldsLargestCoupon. (Photo: Business Wire)
After redemption, the coupon was proudly displayed at the W Hotel on
Hollywood Boulevard for all to see, snap a photo and use. During the
festivities, Jack celebrated with fans by giving away free Buttery
Jacks, taking pictures and dancing to an epic DJ.
But the fun doesn’t stop there! Now that GUINNESS WORLD RECORDS has
officially declared Jack in the Box the record holder for the Largest
coupon, it’s time to spread the buttery love! Jack in the Box knows that
sharing is caring, so they have made the coupon redeemable at ANY
participating Jack in the Box restaurant nationwide by simply showing
the cashier a photo of the coupon on your mobile device. Fans are
encouraged to share the coupon on social using #WorldsLargestCoupon so
their friends can get in on the fun too. The coupon is redeemable now
through April 1, 2015.
“We are so excited to celebrate the official GUINNESS WORLD RECORDS
title and set the record for the world’s Largest coupon,” said Iwona
Alter, Jack in the Box Vice President of Menu Strategy & Innovation.
“Creativity and originality are at the core of everything we do at Jack
in the Box, and the world’s Largest coupon is an exciting – and HUGE –
way for us to share our new Buttery Jacks with as many of our guests as
possible.”
The melt-in-your-mouth Buttery Jacks feature garlic herb butter melted
on top of a new, quarter-pound signature beef patty, tucked inside
Jack’s gourmet signature bun. Guests have two options for their BOGO
Buttery Jacks: The Classic Buttery Jack features creamy tomato sauce,
green leaf lettuce, fresh tomatoes and Provolone cheese, while the Bacon
& Swiss Buttery Jack features creamy bacon mayo, hickory smoked bacon
and Swiss cheese.
For more information on the world’s Largest coupon and the Buttery
Jacks, visit jackinthebox.com,
or connect with Jack on Facebook,
Twitter,
Instagram,
YouTube
and Vine.
Join the conversation using #WorldsLargestCoupon.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 21 states and Guam. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba®, a leader in
fast-casual dining, with more than 600 restaurants in 47 states, the
District of Columbia and Canada. For more information on Jack in the Box
and Qdoba, including franchising opportunities, visit www.jackinthebox.com
or www.qdoba.com.
About GUINNESS WORLD RECORDS
GUINNESS WORLD RECORDS (GWR) is the universally recognized global
authority on record-breaking achievement. First published in 1955, over
132 million copies – and 3 million e-books – have been sold in 20
languages, in more than 100 countries. Since then, the internationally
renowned brand is also available across a number of platforms; GUINNESS
WORLD RECORDS global television shows are watched by over 750 million
viewers annually, over half a million subscribe to the GWR YouTube
channel, the global website receives 14 million viewers annually and has
over 8 million fans on Facebook.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150325006449/en/
Source: Jack in the Box Inc.
for Jack in the Box Inc.
Marcus Dockter
213-234-1746
mdockter@mww.com