Get Dinner Fast, Enjoy it Slow with Del
Taco’s New Plated Mexican Meals
Lake
Forest, California (November 3, 2016) –
Del Taco Restaurants, Inc. (NASDAQ: TACO) is
proud to announce the chain-wide launch of Platos, its new premium menu offering
of individually-plated meals designed to satisfy guests’ Mexican Night cravings.
Complete with an entrée, two sides, and chips and salsa, the quality and
presentation of Platos is on par with that of a sit-down restaurant and served
at the everyday value and convenience Del Taco is known for. With a place on
the menu alongside the brand’s Mexican and American favorites, Del Taco
introduced Platos to provide guests with
a high quality complete meal option that’s not only quick and affordable, but
also deliciously filling and available at any time of day.
“We are excited about Platos because it adds an
additional layer of variety and convenience for our guests who are looking to
get their ‘Mexican Night’ fix without having to spend too much time or money on
a quality meal,” said John Cappasola, executive vice president and chief brand
officer of Del Taco. “A fast and delicious dinner-worthy experience that’s meant
to be savored with a fork and knife, Platos is a more elevated meal compared to
what today’s consumers have come to expect from a drive-thru. Whether picking
up a family dinner on the way home or dining in the restaurant with friends,
Platos is yet another Del Taco menu option to fit any occasion, budget or
appetite.”
Each Plato includes a choice of a main entrée with a side of fresca lime rice and
slow-cooked pinto beans topped with freshly-grated cheddar cheese and served
alongside house made chips and salsa casera. Loaded with fresh, quality
ingredients and prepared-to-order in the working kitchen of every Del Taco
restaurant, guests have the choice of four Platos entrée options, including the
two new Wet Burritos:
- NEW Chicken Verde Wet Burrito- packed
with slow-cooked pinto beans made from scratch, marinated and grilled chicken, tangy
green sauce and spicy jack cheese wrapped in a warm flour tortilla then topped
with tangy green sauce, spicy jack cheese and hand-sliced fresh avocado ($6.49)
- NEW
Carne Asada Wet Burrito - stuffed with slow-cooked pinto beans made
from scratch, marinated and grilled carne asada steak, zesty red sauce and
freshly grated cheddar cheese wrapped in a warm flour tortilla then topped with
zesty red sauce, freshly grated cheddar cheese and hand-sliced fresh avocado
($7.49)
- 2 Beer
Battered Fish Tacos – wild-caught Alaska Pollock fillet in a
crispy beer batter topped with crunchy cabbage, savory secret sauce and
handmade pico de gallo wrapped in two warm corn tortillas and served with a
fresh-cut lime wedge ($6.49)
- 2
Street Tacos - choice of freshly grilled marinated chicken ($6.49) or
freshly grilled carne asada steak topped with roasted chile salsa, diced
onions, fresh cilantro and hand-sliced avocado wrapped in two warm corn
tortillas ($7.49)
All entrees are also available à la carte. Guests can add a small drink
to any Plato for only $1 and substitute black beans for pinto beans at no
additional charge.
Cappasola continued, “Platos is yet another
extension of our brand promise to provide our guests with the best of both
worlds, from quality and value to fresh prep and convenience. The Platos
platform hits all the marks for us and we’re confident guests will find them to
be a reliable, go-to Mexican meal that satisfies on so many levels.”
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO)
offers a unique variety of both Mexican and American favorites such as burritos
and fries, prepared fresh in every restaurant’s working kitchen with the value
and convenience of a drive thru. All menu items taste better because they
are made with quality ingredients like freshly grated cheddar, hand-chopped
pico de gallo, sliced avocado, slow-cooked beans made from scratch, and
fresh-grilled marinated chicken and steak. The brand’s UnFreshing
Believable® campaign further communicates Del Taco’s commitment to provide
guests with the best quality and value for their money. Founded in 1964, today
Del Taco serves more than three million guests each week at its nearly 550
restaurants across 16 states. For more information, visit www.deltaco.com.
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Del
Taco Media Contact:
Brenna O’Leary
Powerhouse Public
Relations , LLC
(949) 261-2216; brenna@powrhousepr.com