Restaurant Industry Leader to Drive Brand’s QSR+ Marketing and
Innovation
LAKE FOREST, Calif.--(BUSINESS WIRE)--
Del Taco Restaurants, Inc. (“Del Taco” or the “Company”), (NASDAQ:TACO),
the second largest Mexican-American QSR chain by units in the United
States, operating restaurants under the name Del Taco, today announced
M. Barry Westrum will join the Company as Chief Marketing Officer.
Westrum brings more than 25 years of marketing experience with
nationally-recognized brands, including Taco Bell, KFC USA, Long John
Silver’s, A&W Restaurants and Dairy Queen. He will be responsible for
leading Del Taco’s global marketing strategy, reporting to President and
Chief Executive Officer of Del Taco, John D. Cappasola, Jr.
“We are thrilled to welcome Barry to the Del Taco family,” John D.
Cappasola, Jr., President and Chief Executive Officer of Del Taco,
commented. “Barry is an established brand leader who has deep experience
in strengthening brands, enhancing marketing and innovation, and
creating strong partnerships with operators and franchisees to build
sales and profits. As we look to further embed our QSR+ positioning to
continue to drive brand momentum, Barry’s strong track record in our
category will be an asset to our leadership team.”
“I am excited to join this iconic brand and work with John and this
talented management team as they approach their next phase of growth,”
said M. Barry Westrum. “Del Taco has had great marketing success to
date, which has led to some of the best results in the restaurant
category, and I look forward to working with the team to grow the Del
Taco brand.”
Prior to joining Del Taco, Westrum held the position of Executive Vice
President of Marketing for International Dairy Queen, Inc. (IDQ), a
Berkshire Hathaway-owned company. Westrum joined IDQ to lead rapid
revenue and profit growth for the 75 year-old brand. Before IDQ, he
spent 17 years with Yum! Brands, working his way up from Associate
Manager of Field Marketing at Taco Bell Corp. in 1998 to Senior Director
of Brand Marketing in 2007. Westrum also held positions as Chief
Marketing Officer at KFC USA, Chief Marketing Officer of A&W and Long
John Silver’s Restaurants, and Dean of the Yum “Know How and Innovation
Center.” He began his career at Tracy-Locke Advertising where he oversaw
the Pepsi-Cola account, before joining Frankel & Company where he
oversaw Chevron, Vans, Inc. and Nestle Food Company Brands. Westrum
holds a Bachelor of Arts degree in Communications and Advertising from
California State University, Fullerton.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican and
American favorites such as burritos and fries, prepared fresh in every
restaurant’s working kitchen with the value and convenience of a drive
thru. Del Taco’s menu items taste better because they are made with
quality ingredients like freshly grated cheddar, hand-chopped pico de
gallo, sliced avocado, slow-cooked beans made from scratch, and
fresh-grilled marinated chicken and carne asada. The brand’s UnFreshing
Believable® campaign further communicates Del Taco’s commitment to
provide guests with the best quality and value for their money. Founded
in 1964, today Del Taco serves more than three million guests each week
at its more than 550 restaurants across 15 states. For more information,
visit www.deltaco.com.
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Source: Del Taco Restaurants, Inc.