LAKE FOREST, Calif.--(BUSINESS WIRE)--
Del Taco Restaurants, Inc. (“Del Taco” or the “Company”), (NASDAQ:TACO),
the second largest Mexican-American QSR chain by units in the United
States, operating restaurants under the name Del Taco, today announced
that John D. Cappasola, Jr. has been promoted to President and Chief
Brand Officer effective today. In his new role, Mr. Cappasola will lead
the Company’s brand strategy, marketing, menu development, culinary
innovation, and restaurant operations and support. He will continue to
report directly to Chief Executive Officer Paul J.B. Murphy, III.
“I’m pleased to announce John’s well-deserved promotion to President and
Chief Brand Officer,” said Paul J.B. Murphy, III. “John is a strong
leader and talented executive who has been instrumental in the
development and execution of our Combined Solutions strategy, which has
led to some of the best results in the restaurant category over the past
several years. Under John’s leadership we’ve repositioned Del Taco,
significantly enhanced the menu and our food, and fostered a culture of
partnership and collaboration among our people and franchisees to
dramatically improve the guest experience. This move reflects a natural
evolution of John’s leadership and his impressive track record of
achievement. His expanded leadership role will be critical to optimize
cross-departmental performance as we execute our long-term growth
strategy. I am confident that in his new position, the already strong
alignment of the restaurant experience and our brand promise will only
grow to new heights.”
“I am grateful to Paul and the Del Taco leadership team for this
incredible opportunity,” said John Cappasola. “Over the past several
years we have been on a journey to develop Del Taco into a QSR-plus
leader and we have made great strides in accomplishing our goals. I look
forward to continuing this important work with the talented people
across Del Taco. Together we will continue our drive to be among the
category leaders in execution and give our guests great brand
experiences.”
Prior to his promotion, Mr. Cappasola had served as Executive Vice
President and Chief Brand Officer, leading Del Taco’s efforts in brand
strategy, marketing, menu development, operations support and culinary
innovation. In addition to his accomplished Del Taco tenure, Mr.
Cappasola previously served in key leadership roles at Blockbuster,
Inc., holding positions in marketing, strategic development, and
operations across a sixteen year tenure.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican and
American favorites such as burritos and fries, prepared fresh in every
restaurant’s working kitchen with the value and convenience of a drive
thru. All menu items taste better because they are made with quality
ingredients like freshly grated cheddar, hand-chopped pico de gallo,
sliced avocado, slow-cooked beans made from scratch, and fresh-grilled
marinated chicken and steak. The brand’s UnFreshing Believable® campaign
further communicates Del Taco’s commitment to provide guests with the
best quality and value for their money. Founded in 1964, today Del Taco
serves more than three million guests each week at its more than 550
restaurants across 15 states. For more information, visit www.deltaco.com.
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Source: Del Taco Restaurants, Inc.