SAN DIEGO--(BUSINESS WIRE)--Oct. 2, 2017--
Industry innovator, Jack in the Box, reveals an industry breakthrough
with the introduction of fast food’s first 100% Ribeye Burger.
Challenging consumers’ expectations of what’s possible in QSR, Jack in
the Box has continued to own unexpected flavors and ingredients to draw
consumers through its doors (and drive thru).
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“Jack in the Box has a proven track record for exceeding guest
expectations,” said Iwona Alter, Chief Marketing Officer at Jack in the
Box. “We thrive on challenging convention. While many of our competitors
are narrowing menus or following the movement toward craft, we’re
focused on giving our customers what they want, when they want it.”
Food lovers now have access to mouth-watering, flavor-packed,
juice-dripping pure Ribeye beef and it’s all thanks to Jack. Inspired by
the quality of a high-end steakhouse, the Ribeye is available in two
distinct and decadent builds.
All American Ribeye:
Begins with a beef patty made from 100%
Ribeye meat, red onion and freshly sliced tomato. Next, it’s layered
with Provolone cheese, real mayo and hand-leafed spring mix lettuce on
top of an artisan potato bun.
The Havarti & Grilled Onion Ribeye:
Features sliced
tomato, grilled onions, real mayo, Havarti cheese and a savory red wine
glaze sauce which perfectly complements the flavor cues of the premium
meat.
With the debut of the Ribeye Burger, Jack in the Box continues its trend
of premium, craveable burgers most recently and notably demonstrated by
our Smoky Jack and Buttery JackTM burgers. The Ribeye also
marks the beginning of an onslaught of innovative new menu items that
fans can expect from Jack this year and onward.
“Jack in the Box is proud to spearhead this shift in food culture by
introducing fast food’s first Ribeye burger and elevating the overall
dining experience,” said Jennifer Kennedy, Director of Product Marketing
at Jack in the Box. “This year we will continue prioritizing flavor,
unique ingredients and surprising new menu items that satisfy the
cravings our consumers did not even know they had.”
Jack’s Ribeye Burgers are available at all participating restaurants for
a limited time only. For more information, please visit jackinthebox.com,
and connect with Jack on Facebook,
Twitter,
Instagram,
and YouTube.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 21 states and Guam. Additionally, through a wholly owned
subsidiary, the company operates and franchises QDOBA Mexican Eats®, a
leader in fast-casual dining, with more than 700 restaurants in 47
states, the District of Columbia and Canada. For more information on
Jack in the Box and QDOBA, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171002005793/en/
Source: Jack in the Box Inc.
For Jack in the Box
Marissa Wallace, 323-688-5366
mwallace@mww.com